Netflix, the popular video-streaming service
today announced that they are collaborating with Airtel, Vodafone,
and Videocon d2h to provide content services in India. Netflix CEO, Reed
Hastings has announced the partnerships with the top three DTH service
providers in India, and the man himself is visiting India today to take care of
the partnerships.
Netflix
forayed into the Indian market in January 2016 and had received a good
reception from the audience. However, the company has got a new rival in the
form of Amazon Prime Video recently and is now looking to strengthen their user
base in India with these partnerships.
Bharti
Airtel, India’s largest telecommunications network
announced that the Netflix app will be integrated into the Airtel’s set-top-box
and helps users in streaming the content in lot easier way. Along with Airtel,
Videocon also announced that the application would be integrated into their
D2H. Also, Videocon announced that they would be deploying a dedicated button
for Netflix in their STBs.
Aforesaid,
Netflix also partnered with Vodafone and subscribers of Vodafone can adjust the
payment in their monthly payment cycle and the service will be available for
both prepaid and postpaid consumers.
Speaking
on the collaboration, Gopal Vittal, Managing Director and CEO (India and
South Asia) Bharti Airtel said: “Airtel has been a pioneer in bringing the
best of global content and products to its customers [and] we are delighted to
partner with Netflix.”
“India
is one of the most important and vibrant countries in the world, and we are
delighted to be teaming up with three of its leading companies to make it much
easier for consumers to enjoy Netflix. In the months and years to come, we look
forward to bringing our Indian members’ more compelling stories from all over
the world, and ever-improving viewing experience, and incredible joy,”
said Reed Hastings.
Currently,
there’s no information on when the services will be made available and how much
does it cost for the subscription per month. Recently, there were some rumors
claiming the same and Netflix has today announced the collaboration not only
with Airtel but with three other main players in the country. We will keep you
updated once after the subscription details go live.
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